A Westerham organic baby brand popular with celebrity mums has created a capsule collection gift box to help all new parents get through the first year.
Molly & Monty, a luxury baby clothing company which is stocked in The Savoy Hotel, London, where it is fast becoming a favourite of the rich and famous, launched the unisex set with the aim of providing 25 key pieces for age 0-12 months.
The handpicked items are packaged inside a baby box from British Baby Box - designed to be used as baby’s first bed.
Zoe Knapman, the mother of three who runs Molly & Monty from her home in Saxon Hill, Westerham, said: “This capsule collection is the ideal starter set for a new parent, providing the essentials for the child for their first year.
“All our clothes are made with natural, durable, ergonomic, 100% organic cotton which are kind to a baby’s delicate skin.
“But while we have a lot of celebrity customers, we are also a brand that is accessible to all.”
Studies into organic fabric have shown they are best for sensitive skin and that choosing organic can positively impact on a child’s health and wellbeing.
Zoe said: “Unfortunately most of our clothing now contains unwanted additives that can add to our overall chemical load, causing or aggravating conditions such as asthma or eczema.
“Organic clothing has not been grown or treated with pesticides or artificial fertilisers. They also allow the skin to breathe and they naturally absorb moisture.
“Green parenting is very popular right now and our clothes embrace this concept. They also tie in nicely with the ethos of the baby box.”
Baby boxes may have been born out of a custom in Finland where the baby box programme is widely believed to have been a significant factor in reducing Finland’s infant mortality rate to the fifth lowest in the world.
Zoe said: “The baby box provides babies with a comfortable, practical, portable and safe place to sleep. Using the box as part of our gift pack - combined with the range of clothing for 0-12 months – allows us to gift a baby with the best start in life.”
The Molly & Monty Capsule Collection costs £280 and includes the baby box, mattress and sheet, bodysuits, sleep suits, bibs beanies and blankets.
Photo of Zoe Knapman by kevin black